IT company Infosys will acquire oddity -- Germany-based digital marketing, experience, and commerce agency -- in an all-cash deal for 50 million euros (about Rs 419 crore.
As part of Infosys' digital experience and design offering, oddity will become part of Wongdoody and join its network of studios across Seattle, Los Angeles, New York, Providence, Houston, and London, and design hubs in five cities in India.
The company had acquired US-based Wongdoody, which offers creative and marketing services, in a USD 75 million deal in 2018.
oddity has a comprehensive service portfolio comprising digital-first brand management and communication, in-house production, including virtual and augmented reality, experience design and e-commerce services across Europe and China.
Acquisition of oddity is expected to close during the first quarter of FY23.